Prrt! Cat Cafe

Josh's Sandwich Shop

Affordable, hearty, and healthy sandwiches available to-go or to-order. Open from 5:30am to 3:00pm every day. The sandwiches are made fresh every day from locally sourced and well-balanced ingredients. Our goal is to feed people a healthy breakfast or lunch to-go that they can afford to grab daily. Vegetarian and vegan options are readily available. Orders can be picked up off the premade menu, placed on the spot and made to order or ordered beforehand online for quick pickup.

Audience/Customers:

Catering to commuters and students with limited time to spare for breakfast and lunch. All income brackets are included but the sandwiches are advertised as affordable.

Personal Preferences:

I like minimalistics designs using basic shapes and only a few colors. I tend to like orange shades, my favorite being #f88000, but I’m open to suggestions. The company name could be abbreviated if needed, it is sort of long.

Face Trace

Peer Critique: Clocking Out

How many ways can someone pretending to be happy in the corporate world potentially off themselves? There are several not so subtle methods indicated in the scene among a backdrop of the classic bullshit corporate motivational posters. The expression that Rey has of pretending everything is great to appease his boss but masking a deep emptiness and dissatisfaction is just spot on with what I've seen myself time and again in corporate offices.

The title is excellent! I actually laughed a little bit out loud when I opened the poster, as I had seen the title before I started but not the visual design... not at all what I was expecting to find and I still get a kick out of it. The motivational signs are well done, just bland and vague enough to not convey anything important while also instilling a feeling that they are supposed to and you just don't get it. Incorporating the title into one of these posters is cheeky and fun, adding to the bizarre nature of the scene.

My criticism lies mostly in the detail work of the various elements. The composition is there: the perspective of the desk, the placement of the various lethal items, and most importantly the scale and perspective of Rey; all effective and well placed. I think the edges could be cleaner, shadows worked out more and the angle/perspective of the items of the desk could be manipulated to look more realistic.

Peer Critique: Rubber Ducking

Gabe's poster is intriguing and gives me the feeling of a dramatic and introspective style film like Eternal Sunshine of a Spotless Mind, probably also in part due to the overhead perspective. His face is looking away from us into the sky above with a blank yet intense expression. Floating in a vast body of water with arms and legs stretched out is a careless and vulnerable place to be and I get the impression that the film will begin with a sort of depressed/down energy and quickly jump into action.

The positioning of the rubber ducks -- not necessarily clinging to him but in close proximity -- establishes a visual boundary between Gabe and the presumed vastness of the body of water he is floating in, and I appreciate the subtle variations in the ducks themselves so as not to be too repetitive. The "depth" effect of the water rising up around the outside of his arms and legs and sides is also really effective.

The only thing I would criticize is the font. It does go with the rubber ducks but I don't think it matches the energy of the scene and makes me second guess my idea of what the movie is about.

Red Balloon (Movie Poster)

Movie Poster Tutorial